Lists > Subscribed > Opted Out (Contacts excluded from mailings)
Contents
When a contact does not want to receive further mailings from a list, you are obligated by law to honor that request (except for certain types of account correspondence that are transactional rather than marketing related). These contacts are referred to as Opted Out and are shown within the Mailing > Lists > Subscribed > Opted Out page.
Methods Used to Opt-Out of a List
There are several ways that a contact may be opted out of a list.
| a. | Unsubscribe via link in email – Your message may contain an Unsubscribe link to automate the contacts unsubscribe request. The recipient will click this link, which will load a URL that specifies the Contact ID, MSG ID, and List ID. This page will then set the Opted Out value to True for the contact, and a record of when the property was updated will be recorded in the contact property history. The page will refresh to either a standard iService Successful Unsubscribe page or a customizable message specified in the message. For additional information on the unsubscribe link, see the Link Variables section below. |
| b. | Visit My Account > Subscriptions page and remove subscription. As shown above, a contact can remove themselves in the same way that they add themselves to a list. The web services used to display the lists in the My Account > Subscriptions page may also be used to create a customized list management page. |
| c. | Agents can remove subscriptions from Customer Info > Contacts > Details, and can add those contacts to the Opt Out list. |