Using Criteria to Limit Distribution

There are times when a message should be delivered to a subset of list members. For instance, you might only want to deliver your message to contacts that live in a certain location or use a specific product of yours. Criteria are used to select a subset of list members, and are based on the same search options as found in the Customer Info > Search page. These predefined searches are saved and used within the mailing process.

In the example above, this criteria would limit the recipients of a mailing to those contacts that have a value of TV in their Product Preference contact property.